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600 leads from €450 ad spend

The
result

With a small budget of just €450, our Google Ads campaign ran for just 6 weeks. Targeting the island of Ireland only, with restricted movement from abroad during a global pandemic, we were able to attract over 600 warm leads through our sales funnel, resulting in 18 applications which in turn converted to 5 student enrolments – 62.5% of their capacity for the programme.

    The
    challenge

    The numbers we delivered on this campaign speak louder than any words we could possibly write here. Faced with a global pandemic and a programme which is usually 90% filled with international students, UCD Clinton Institute asked for our help. We needed to attract new students in a much smaller pool than usual for this client. Time for our PPC team to step up and take on the challenge.

      The
      solution

      Here’s the lowdown; combining smart messaging with our signature aggressive audience targeting and lead video ads produced by our AV team, we delivered a truckload of traffic to UCD Clinton Institute’s landing pages within their website (did we mention we built their site too?) Utilising a combination of Pay Per Click advertising with Google Ads at the fore, we were able to find and target graduates within Ireland interested in the UCD Clinton Institute programme.

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