With a small budget of just €450, our Google Ads campaign ran for just 6 weeks. Targeting the island of Ireland only, with restricted movement from abroad during a global pandemic, we were able to attract over 600 warm leads through our sales funnel, resulting in 18 applications which in turn converted to 5 student enrolments – 62.5% of their capacity for the programme.
The challenge
The numbers we delivered on this campaign speak louder than any words we could possibly write here. Faced with a global pandemic and a programme which is usually 90% filled with international students, UCD Clinton Institute asked for our help. We needed to attract new students in a much smaller pool than usual for this client. Time for our PPC team to step up and take on the challenge.
The solution
Here’s the lowdown; combining smart messaging with our signature aggressive audience targeting and lead video ads produced by our AV team, we delivered a truckload of traffic to UCD Clinton Institute’s landing pages within their website (did we mention we built their site too?) Utilising a combination of Pay Per Click advertising with Google Ads at the fore, we were able to find and target graduates within Ireland interested in the UCD Clinton Institute programme.
Customer testimonials
"The talent, patience and genuine commitment to excellence is inspiring."
Thank you from the bottom of my heart for all that you have done for us, we simply could not have achieved all that we did without your vision and assistance.
We have developed a great partnership with McKenna Creative, and their dedication is evident in all aspects of our website.
We appreciate the attention to detail and creative approach in the development of our new website. We are delighted with the end result and would highly recommend their services.
We went to McKenna Creative for help in creating our website and online marketing strategy for Taste of Wicklow. The team provided an impeccable online strategy which helped us achieve our targets and maximise audience reach. They have always provided us with a consistently prompt service, and we look forward to continuing our relationship in the future.
