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Brand recognition on a national level

The
result

Our client not only raised €2600 for charity but raised awareness of their brand through over 5,000 views on the campaign video, over 1,000 clicks to the website, and brand recognition at a national level on social media.

    The
    challenge

    We’re always on the lookout for ways to boost our clients’ brands. An existing client approached us on how to advertise winning an award. Rather than just blasting that success out on social like a typical agency would, we came up with a fun campaign that would put their brand in front of a whole new audience.

      The
      solution

      First, we found a hook that always catches well on social media – the Vhi Women’s Mini Marathon. Combining that with their newly received award, we were able to reel in media coverage and social interaction our client never had before.

      Over a month-long period, we produced a brand-new landing page to serve as a campaign hub; a video ad to act as our main lead generator for social media; a press release that was sent out to relevant media sources; and a content strategy for social media.

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