The Intersection of SEO and Web Design
When most people think about search engine optimisation (SEO), they invariably consider keywords/phrases, anchor text for links, readability and other well-known SEO factors that relate solely to the textual content of websites. However, SEO is not just about the text that appears on a website: several other factors may affect the placement of a specific […]
Understanding the Basics of Web Design
Whether you are planning to build your very first website or looking for tips on how to improve what you already have, this blog post will help you get off to a great start. We’re going to take a deep dive into the basics of web design, covering all of the essential things you need […]
The Role of User Experience in Web Design
Today, we are going to take an in-depth look at the topic of user experience and the role it has to play in web design. We think it is fair to say that the importance of user experience in web design really cannot be overestimated: user experience (UX) design principles are at the heart of […]
How Web Design Impacts Digital Marketing
In today’s digital age, the importance of an effective online presence cannot be overstated. As businesses strive to reach and engage with their target audiences, web design plays a crucial role in shaping the success of their digital marketing efforts. A well-designed website can have a positive impact on various digital marketing activities, from search […]
Is smartphone photography good enough for your business?
These days, everyone with an up-to-date smartphone can create semi-decent photographs. They might be enough to take lovely family photos and food shots for the ‘gram’, but when it comes to your business photography, quality counts. So, are photos taken on a smartphone good enough for business use, or do you need to upgrade your […]
Marketing Trends We’re Predicting for 2023
2023 has now kicked off in earnest, and we’ve really thrown ourselves back into the swing of things after a busy festive period. As well as our usual projects, we’ve been looking forward at the year ahead, and considering how the landscape of marketing is likely to change and develop over the coming months. With […]
When to outsource your Marketing?
When is the right time to outsource your marketing? To outsource, or not to outsource? This is the dilemma many stakeholders face at one time or another. Whether you have an in-house team that is overstretched or are considering starting a new department from scratch, there is certainly a time and a place for an […]
The Importance of Copywriting
We see it all day every day – via our social feeds, emails, podcasts, documents, websites and personal messages. Copywriting is everywhere and like most commonly occurring things, drifts in conscious ambiguity colliding with us daily, its impact going unregistered. The recognition of good copywriting and its distinction from just writing really shouldn’t be glossed over. Modern […]