Is smartphone photography good enough for your business?

Photographer with his camera

These days, everyone with an up-to-date smartphone can create semi-decent photographs. They might be enough to take lovely family photos and food shots for the ‘gram’, but when it comes to your business photography, quality counts. So, are photos taken on a smartphone good enough for business use, or do you need to upgrade your […]

Marketing Trends We’re Predicting for 2023

2023 has now kicked off in earnest, and we’ve really thrown ourselves back into the swing of things after a busy festive period. As well as our usual projects, we’ve been looking forward at the year ahead, and considering how the landscape of marketing is likely to change and develop over the coming months. With […]

When to outsource your Marketing?

When is the right time to outsource your marketing?  To outsource, or not to outsource? This is the dilemma many stakeholders face at one time or another. Whether you have an in-house team that is overstretched or are considering starting a new department from scratch, there is certainly a time and a place for an […]

The Importance of Copywriting

We see it all day every day – via our social feeds, emails, podcasts, documents, websites and personal messages. Copywriting is everywhere and like most commonly occurring things, drifts in conscious ambiguity colliding with us daily, its impact going unregistered. The recognition of good copywriting and its distinction from just writing really shouldn’t be glossed over. Modern […]