True creativity only works if it
creates growth

We believe in creativity and innovation that delivers business growth. It’s not just about great ideas executed brilliantly, it’s about great design that gets great results - and those results are the growth of your business.

Results focused . Future ready . Customer first . Human centered . Digital led

Why we do what we do.

At McKenna, our "Why" stems from our unwavering belief in creating work that makes a difference, and that difference is the growth of your business. We are driven by the need to connect your brand to your customers in meaningful ways, crafting engagement that leaves a lasting impression, and improves sales.

Our approach is based in the knowledge that the market, and the way business is done is continuously evolving. The digital landscape is transforming business, and only brands that embrace and keep pace with this change will succeed.

ROI is at the heart
of all we do.

Our ethos

Our work

Strategy

Creative

Production

Development

Digitisation.
Today’ss business imperative

We believe in creativity and innovation that employs the digital eco-system to deliver business growth.
Digitisation is vital for staying competitive in today's rapidly evolving business environment. By employing the same relentless pursuit of innovation as industry leaders, we ensure your brand remains agile and adaptive in the face of change.
Our approach encompasses process optimisation, digital transformation, and data-driven decision-making, empowering your brand to thrive in the digital era.

The Vibe

Message vs Mood

Since the first days of marketing the landscape has changed unrecognisably, due, in most part, to the rise of the worlds interconnected social and commercial digital fabric. Formerly it was all about a message delivered in an impactful and memorably way. Targeted, precision marketing built around a single brand message.
Today is different. While there is still a place for precision marketing there is also a new space, holistic marketing. This is marketing that surrounds a consumer, creating a buzz or vibe around the brand rather than a single pointed message. This approach embeds the brand into the consumers life in an indistinguishable way. The brand becomes their brand and lives with them to continuously effect purchase decisions.

It is not a space every brand needs to occupy, and takes a lot of time and financial investment, but for some brands can be an incredibly effective marketing strategy.

Social media is the driver of this, but it encompasses a range of other channels. At McKenna we can help you in The Vibe and crreate a brand presence that drives constant revenue.

Our Ethos

Simply put, we place business first. Strategy, creativity and all the tools at our disposal have one objective in mind; the growth and success of your business.

Our passion is creativity, but our purpose is your success.

Our belief

We believe that commercial creativity and innovation has only one purpose, business growth. Many agencies will say how creative they are, how they think different, but does that ‘different’ make a difference for your business?
If not then it is not doing it’s job.

Our approach

We approach every project as a commercial challenge as well as a creative one. We first think strategically in a business sense, this then writes the brief for the creative work to follow. Being full service means we are not tied to one discipline or media channels but can apply a whole arsenal to get the required results.
An approach that makes optimum use of your investment.

Our objective

In a single word ‘growth’. whether it is brand awareness to keep your brand top of mind, or a more direct sales focus, it is always with your business growth and success at the top of our minds. Ultimately, your success is our objective.

Strategy

In today's competitive landscape, a well-defined strategy is the foundation of any brand's success.

We understand the importance of crafting a compelling story that connects with your audience on
a deeper level, motivating and changing behaviour.

The strategic path to your growth

We work closely with you to develop a visionary plan that drives brand growth and fosters meaningful connections.
Our approach involves a thorough understanding of your brand's core values, target audience, and unique selling points. We analyze market trends and competitor strategies to identify opportunities for differentiation. This allows us to develop a comprehensive strategy that not only captures attention but also creates sales.

Here are the services we offer that delivers on a strategic future-ready path for your business.

Brand Audit

Understanding your brand, your competition and the landscape you operate in is essential to being able to see and plot a strategic course for your business towards success. This entails a discovery process that gets under the skin of your brand and its growth challenges, and gives us the data and insights to be able to create a high potential strategic plan.

Brand Strategy

Here we deconstruct your brand a restructure it in a way that has the greatest chance of market success. This may recommend a complete brand redesign, or could just require a shift in brand positioning or simply a modification of the way it talks to it’s customers. From the data elicited from the Brand Audit we can propose a strategy founded in data and best practices to deliver the best outcomes for your brand.

Creative Strategy

You may already have a brand and are happy with it’s look, TOV and positioning. However, you may need a strategy to take that brand to success and generate sales. This is where a creative communications strategy is required. This looks at all the touch-points around your brand and evaluates how they can be changed or optimised to get the desired results for your business.

Digitisation

The digital marketplace is transforming at a rapid pace. Many brands and businesses are struggling to keep up. The decline of the highstreet and the move to eComm is an example, business success has shifted and businesses have to shift to capitalise on this change. Digitisation is the process of strategically assessing and proposing how this transformation should be tackled, ensuring your busy stays ahead of these changing times.

AI Implementation strategy

As part of this digitisation is the implementation of AI within operations and marketing activities. We have specialists that understand how AI can be employed to enhance business function and create even more profound marketing engagement with your customers.

Our Work

Maximising the impact of your marketing & design efforts is essential for achieving your brand's KPI's, goals and objectives.

We focus on creating visually compelling and cohesive designs that resonate with your target audience and drive results.

Some of our latest projects

Our creative services

Campaign Design

We employ a strategic and integrated approach, aligning our efforts with your brand's vision. We embrace an innovative mindset that aligns with our dedication to excellence., employing a range of disciplines including advertising, social media, TV, radio and more to ensure your voice is out there and heard.

Graphic Design

Strong visual communication is paramount in capturing your audience's attention and conveying your brand's message. We combine creative vision with a deep understanding of your brand's identity to create impactful designs across various mediums.

Branding

A compelling brand is your most powerful commercial asset. We use sound strategic thinking to create or elevate brand identities, building brands that move customers into action and ensures an intelligent brand eco-system becomes a powerful driver of success.

Web design

We are focused on crafting visually stunning, highly functional web designs that captivates your users and make a lasting impression. By harmoniously blending aesthetics and usability, we create digital products that not only look exceptional but also deliver an intuitive, seamless experience.

Print Design

From brochures and business cards to packaging and large-format print, our approach ensures a cohesive and consistent representation of your brand across all print mediums.

Production Services

From dynamic animations and compelling videos to engaging live streams and persuasive copy, our experts employ a raft of skills to bring your ideas to life.

We translate your message into
a multitude of media formats,
reaching your audience
wherever they are, and in the
most impactful, smart and
cost effective ways.

Our production services

Photography

Our professional photography services means our expert production team can manage any shoots from end-to-end. Cost-effective and efficient, our production process utilises state-of-the-art equipment, including drone photography, to ensure your brand is presented to the highest quality.

pVideo Production

In the digital era, visual storytelling shapes how audiences connect with brands, video stands as a powerful tool in shaping that narrative.
Whether it's a captivating promotional video, a detailed product explainer, or a short social media spot, we craft tailored content that sparks curiosity and engagement.

Animation

It is well documented that moving images have much more engagement than still. For brands that don’t have the need for full video or who are looking for a lower cost alternative our animation services can give you all the punch of a complex video production and without compromise.

Art work for print

Our artwork and pre-press service leverages cutting-edge technology, rigorous quality control, and the collective proficiency of a dedicated team to ensure print materials are optimised for the highest quality output.

Media Planning & Buying

Setting out a clear and well-considered comms and media strategy is crucial by keeping in mind who you’re talking to, what you need to say and where it needs to be said. It’s a detailed plan of when it needs to be said, where and how frequently to achieve the desired outcome of getting great marketing noticed.

Development

Welcome to the McKenna Development Hub, where imagination meets innovation and great digital ideas become reality.

We combine cutting-edge technology with an unwavering commitment to excellence, doing so allows us to craft digital experiences across multiple coding languages that captivate audiences and drive growth.

Our development services

Web build

Our Web Development services merge technical expertise, aesthetic appeal, and a deep understanding of your needs to create high-performance websites that set you apart from the competition within the digital landscape. Whether you require a straightforward landing page or a complex, content-rich platform, our team can cater to your specific needs.

Mobile App Dev

We develop tailor-made applications for both iOS and Android platforms, ensuring seamless user experiences that aligns with your business objectives.
Our mobile apps development experience enables us to rapidly deliver, adapt to changing requirements, alongside accommodating continuous improvements.
User-Centric Design is key. We prioritise user experience by crafting intuitive, visually stunning interfaces that engage with your audience and foster brand loyalty.

Web Optimisation

Our web optimization process improves a website’s performance, usability, and visibility to enhance user experience and achieve business goals. We optimise speed ensuring fast loading times through image compression, caching, and code minimization, By enhancing user experience (UX) and conversion rate optimization (CRO) through intuitive design, clear navigation, and effective calls to action we increase user engagement. Other functions are security and accessibility, screen reader compatibility, fixing broken links, refining website architecture, and using proper URL structures to enhance search engine indexing. All this leads to better engagement, higher search rankings, and increased conversions.

SEO

A website, no matter how well designed, only works if it gets seen. Our SEO specialisation improves visibility in search engine results to attract a higher level of organic traffic. By optimising your sites content, structure and technical aspects we promote higher search ranking on engines like Google. Our SEO service helps businesses reach their target audience, increase engagement, and drive conversions.