This campaign helped Blainroe Golf Club generate over €32,000 in green fees from an ad budget of only €1,500 in just three months. That equates to a ROAS (Return On Ad Spend) of over 21%. Not to mention the boost in their popularity and following on social media, making future campaigns a little bit easier.
Generate Over €32,000 in Green Fees
€1,500 Budget Friendly
Over 21x on ROAS
The challenge
When Blainroe Golf Club came to us asking “How do we sell online?”, they probably wouldn’t have believed us if we promised the outcome we achieved. Having committed very little time, effort and budget into digital marketing historically, Blainroe Golf Club tasked us with showing them how we could use digital channels and media to attract new visitors to their stunning gold course.
The solution
We needed to show people what they were missing by not playing this coastal beauty of a golf course so, we produced a series of videos – each highlighting an important feature of the club – and used paid social media ads to promote them.
The key to this operation was aggressively targeting curated audiences with our video ads and funnelling them through a freshly-built landing page optimised for conversion. Not only did this campaign generate a ridiculous number of sales, but their social media following exploded too. Now that’s bang for your buck.
Customer testimonials
"The talent, patience and genuine commitment to excellence is inspiring."
Thank you from the bottom of my heart for all that you have done for us, we simply could not have achieved all that we did without your vision and assistance.
We have developed a great partnership with McKenna Creative, and their dedication is evident in all aspects of our website.
We appreciate the attention to detail and creative approach in the development of our new website. We are delighted with the end result and would highly recommend their services.
We went to McKenna Creative for help in creating our website and online marketing strategy for Taste of Wicklow. The team provided an impeccable online strategy which helped us achieve our targets and maximise audience reach. They have always provided us with a consistently prompt service, and we look forward to continuing our relationship in the future.
