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Taking a Brand from Zero to Hero

The
result

The Client had everything they required to take the Brand to the next level, they started producing podcasts and going to events weekly. Enlightening their listeners with the incredible stories and guests on the podcasts. They have grown from strength to strength, gaining over 4,500 active listeners in just a couple of months.

    The
    challenge

    The client came to us with an exciting challenge. Two well-known writers, launching a podcast called What’s in the Water? They had a name and a vision, and they needed us to put that vision in a brand identity and then tell the world about it.

      The
      solution

      After initial meetings with the clients, our Brand Director created a brand strategy and brand guidelines. With this in place, we designed and built out the podcast website. The website was designed to tell people what What’s in the Water? is all about and who is behind it. It had to help people find the podcast on various platforms and to build out a subscriber list.

      We then created Social Media platforms on Twitter, LinkedIn and Facebook. To help the lead up to the podcast launch, we promoted content from the podcast (teasers) and ran a small competition to help spread the word.

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