After initial meetings with the clients, our Brand Director created a brand strategy and brand guidelines. With this in place, we designed and built out the podcast website. The website was designed to tell people what What’s in the Water? is all about and who is behind it. It had to help people find the podcast on various platforms and to build out a subscriber list.
We then created Social Media platforms on Twitter, LinkedIn and Facebook. To help the lead up to the podcast launch, we promoted content from the podcast (teasers) and ran a small competition to help spread the word.
